The Billboard Buzz

Smarter, Faster, Better: A/B Testing on Digital Billboards In digital marketing, A/B testing is second nature. Marketers test headlines, colors, layouts, and messaging to squeeze every last performance drop from a campaign. But did you know you can do the same with digital billboards ? Yes— like in a digital ad campaign, you can A/B test billboard ads , monitor real-time performance, and adjust creative elements based on data . Digital Out-of-Home (DOOH) advertising has evolved rapidly in recent years. As more screens go digital and programmatic options increase, marketers can now treat billboard campaigns like web ads—flexible, testable, and responsive. In this post, we’ll explore what A/B testing looks like for digital billboards, how real-time creative optimization works, and why it's a game-changer for brands wanting to make more innovative use of their OOH spend. What is A/B Testing on Digital Billboards? A/B testing (also known as split testing)...

We see them every day. Whether we’re walking downtown, catching a flight, or waiting on a subway platform, digital billboards and screens have become a regular part of how we experience cities, airports, transit stations, and even taxis. But have you ever stopped to wonder if these digital out-of-home (DOOH) ads actually work? Well, the short answer is yes. Absolutely. In partnership with Nielsen, the Out of Home Advertising Association of America (OAAA) recently released two major studies to dig into exactly how effective digital out-of-home ads are. And the results? They’re hard to ignore. What Did Nielsen Study? Nielsen looked at DOOH advertising in two key ways: Billboards, street furniture, airports, and other place-based formats (Surveyed across the top 30 U.S. markets) Transit formats like rail, subway, train, and taxi ads (Surveyed across the top 6 transit-heavy markets) They surveyed travelers and consumers in those areas and asked ...

Welcome to SEO in 2025 If you’ve been in the digital marketing game for more than five minutes, you already know one thing is always true about SEO: it never stops changing. What worked last year , even last  quarter,  might not work anymore. With Google’s continuous algorithm updates, the rise of AI-generated content, voice and visual search, and evolving user behavior, 2025 has brought some major shifts in how search works—and how marketers need to show up. But don’t worry—we’ve got you covered. This post will break down the top SEO trends and updates shaping Google Search in 2025 , and give you real, actionable strategies to stay ahead of the curve. Let’s get into it. 1. Google's AI-Powered Search Experience Is Here to Stay Remember when Google introduced its AI Overviews (formerly Search Generative Experience)? Well, in 2025, it's not just an experiment— it's the new norm. What’s Changed: Google now uses AI to generate answe...

How Bad Do You Want Their Business? You’ve spent time, money, and effort generating leads—website inquiries, phone calls, form submissions. But what happens next? Do those potential customers hear from you again? Or do they vanish into a black hole of missed opportunities? If you’re serious about growing your business and reaching your revenue goals, the real magic isn’t just in lead generation—it’s in follow-through . Today, we’ll walk you through a proven follow-through strategy that includes auto-response emails, video content, full-color media kits, white papers, and even handwritten thank-you cards. We’ll show you how these tools build trust, drive conversions, and set your business apart in a crowded marketplace. Let’s dive into this powerful post-lead system's how, what, why, when, and where. Why Follow-Through Is the Real Sales Secret Think about this: when someone calls your business or fills out a form on your website, they’re interested . ...

When you're planning a billboard ad, one of the biggest questions you'll face is: “Should I include a website, phone number, or neither?” It seems simple, but your choice here plays a big role in how effective your billboard will be. After all, a billboard only gives you a few seconds to make an impression —so what you choose to include matters. This blog post breaks it all down. We’ll walk through: Who should use a phone number, a website, or neither What situations call for one over the other Where and when it makes sense to include contact info How to make your message stick And most importantly, why this decision affects your ad’s success Let’s help you get the most out of your billboard investment—by making sure your audience gets what they need at a glance. Why the Choice Matters You only get a few seconds—literally 3 to 5—to grab someone’s attention as they drive or walk by your billboard. That’s it. So every word, i...

Sell Homes Faster with Smart Billboard Marketing If you’re a real estate agent looking to sell more homes and stand out in a crowded Tulsa or Oklahoma City Metro market, this post will show you how billboards can help you close deals faster. We’ll keep it simple, break it down step-by-step, and answer the big questions: who should use billboards, what makes a great real estate billboard, when and where to advertise, how to do it right, and why it works so well. Why Billboards Work for Real Estate Agents Let’s start with the “why.” When someone is driving around town or commuting to work, they’re often thinking about their next move—sometimes literally. They might be dreaming about a new home, planning to relocate, or curious about what’s available. A billboard with the right message can grab their attention in the right location. Unlike social media posts that come and go, billboards are constant. People pass them every day. That repetition helps build name ...