The Billboard Buzz

Does Local Business Schema Help You Rank? Local business schema is code that tells Google your business name, address, phone number, hours, and location in a machine-readable format. It helps Google understand your business, but it does not boost rankings on its own. Your Google Business Profile, reviews, and consistent contact details matter more for local visibility. That's the honest answer. Schema is worth doing, and it's worth doing right. But it's the last coat of paint, not the foundation. This guide covers what it does, what it doesn't, the mistakes we find most often when we audit sites, and the order to fix things in. Key Takeaways Local business schema describes your business to search engines. It can make you eligible for certain search features, but Google says it never guarantees them. Markup must match what visitors can see on the page. Hidden or misleading markup can cost you rich result eligibility. Your Google Business Profile drives the local map resu...

Should you book billboards for Q1 now or wait until January? Book now. If you plan to book billboards for Q1, sign the contract in Q4 so proposals, budget approval, artwork, and printing all happen before the holidays. A static billboard usually takes 2 to 4 weeks from contract to install. Wait until January, and your board goes up weeks after the year starts instead of on day one. This post is for the business owner or marketing manager setting next year's budget right now. You know you want billboards in 2027. You just haven't decided when to commit. Here's how to think about that decision, what the holidays do to your timeline, and a simple week-by-week plan you can follow. Key takeaways The launch clock and the calendar clock are different. A 2 to 4 week production window can stretch when it runs through Thanksgiving and New Year's. Your approvals cause most delays, not printers or install crews. Holidays slow approvals down the most. Pick the goal, the minimum run ...

What Do Billboard Structure Types Mean on a Proposal? Billboard structure types describe the physical build that holds the ad, such as a monopole, a multi-mast frame, a wooden A-frame, a rooftop, or a wallscape. Face configurations, like back-to-back or V-build, describe how many faces the build has and which way they face. Together they decide who can see your ad. This post covers the hardware, not the ad format. If you want the difference between bulletins, digital boards, and tri-vision, start with our guide to billboard formats and types . A digital bulletin and a static bulletin can sit on the exact same steel. Most buyers skim past the structure line on a proposal. That's a mistake. The build and face layout tell you which drivers see your face, from how far away, and at what angle. Key Takeaways The structure is the steel or wood that holds the sign. The format is what goes on it. Back-to-back and V-build structures put two faces on one build, usually reaching opposite direc...

What makes a service area page useful instead of a doorway page? A service area page is useful when it gives someone in that city information they can't get anywhere else on your site, like local jobs, reviews, photos, response times, or pricing. If you could swap the city name and nothing else would change, it looks like the doorway pages Google's spam policies describe. Most home services, legal, and medical businesses want a page for every suburb they serve. That instinct makes sense. People search by town, and a roofer based in one suburb still wants calls from the next one over. The trouble starts with how those pages get built. A template gets copied 30 times, the city name gets swapped, and the site suddenly has dozens of service area pages that say the same thing. This guide covers what Google actually says, a quick test for spotting doorway pages, a rule for deciding which cities earn their own page, and a checklist for cleaning up the pages you already have. Key takea...

What does billboard facing direction really mean? Billboard facing direction is the compass direction the face points, not the direction traffic travels. An east-facing board points east, so westbound drivers read it. That matters because the sun sits in front of some faces and behind others at different hours, which changes how readable your ad is during your audience's drive time. Most buyers compare boards on traffic counts, price, and location. Few ask which way the face points. But two faces on the same structure can look completely different at 7:45 on a November morning. One is lit up like a stage. The other is a dark rectangle with the sun right behind it. Facing direction is not the same as read side. Read side tells you whether the board sits on the driver's right or left. We cover that in our guide to right-hand read vs. left-hand read billboards . This post covers which way the face points and how the sun affects it. Key takeaways A face is read by traffic moving th...