The Billboard Buzz

What Do Billboard Structure Types Mean on a Proposal? Billboard structure types describe the physical build that holds the ad, such as a monopole, a multi-mast frame, a wooden A-frame, a rooftop, or a wallscape. Face configurations, like back-to-back or V-build, describe how many faces the build has and which way they face. Together they decide who can see your ad. This post covers the hardware, not the ad format. If you want the difference between bulletins, digital boards, and tri-vision, start with our guide to billboard formats and types . A digital bulletin and a static bulletin can sit on the exact same steel. Most buyers skim past the structure line on a proposal. That's a mistake. The build and face layout tell you which drivers see your face, from how far away, and at what angle. Key Takeaways The structure is the steel or wood that holds the sign. The format is what goes on it. Back-to-back and V-build structures put two faces on one build, usually reaching opposite direc...

What makes a service area page useful instead of a doorway page? A service area page is useful when it gives someone in that city information they can't get anywhere else on your site, like local jobs, reviews, photos, response times, or pricing. If you could swap the city name and nothing else would change, it looks like the doorway pages Google's spam policies describe. Most home services, legal, and medical businesses want a page for every suburb they serve. That instinct makes sense. People search by town, and a roofer based in one suburb still wants calls from the next one over. The trouble starts with how those pages get built. A template gets copied 30 times, the city name gets swapped, and the site suddenly has dozens of service area pages that say the same thing. This guide covers what Google actually says, a quick test for spotting doorway pages, a rule for deciding which cities earn their own page, and a checklist for cleaning up the pages you already have. Key takea...

What does billboard facing direction really mean? Billboard facing direction is the compass direction the face points, not the direction traffic travels. An east-facing board points east, so westbound drivers read it. That matters because the sun sits in front of some faces and behind others at different hours, which changes how readable your ad is during your audience's drive time. Most buyers compare boards on traffic counts, price, and location. Few ask which way the face points. But two faces on the same structure can look completely different at 7:45 on a November morning. One is lit up like a stage. The other is a dark rectangle with the sun right behind it. Facing direction is not the same as read side. Read side tells you whether the board sits on the driver's right or left. We cover that in our guide to right-hand read vs. left-hand read billboards . This post covers which way the face points and how the sun affects it. Key takeaways A face is read by traffic moving th...

How Does an Overland Park Home Services Company Get Started With Billboards? Start with the roads your customers already drive. Most Overland Park homeowners commute on I-35, US-69, US-169, or I-435. Buy a lit board on a corridor that feeds your service area, keep the message to one service and a phone number, run it for months, and track calls with a dedicated number. This guide is for HVAC, plumbing, roofing, and electrical owners in Overland Park, Olathe, Lenexa, and the rest of Johnson County who have never bought a billboard. It covers home services billboard advertising in Overland Park from the first phone call to the first report. It also covers where Whistler Billboards has boards on the Kansas side of the metro, and where it does not. Key Takeaways Overland Park residents are reached along their commute corridors, not only within city limits. Whistler Billboards has 14 static faces in Johnson County, in Olathe, Edgerton, and Spring Hill, with no boards inside Overland Park it...

Can one vendor cover Oklahoma City, Tulsa, and Kansas City? Yes. Whistler Billboards owns and operates billboards in the Oklahoma City, Tulsa, and Kansas City metros, so one contract can cover a regional billboard campaign across all three. You get one point of contact, one set of creative specs, coordinated flight dates, and proof of performance in one format. You still need to plan each market on its own terms. That last part is where most regional plans go wrong. The three cities sit on connected highways, but their billboard inventory is built very differently. A plan that treats them as one big market usually overspends in one city and underdelivers in another. Key takeaways One owner-operator with boards in all three metros means one contract, one contact, and one reporting format. Split budget by business opportunity first, then set a minimum board count per market, then adjust for local rates. Kansas City rates run higher, so an even dollar split buys less weight there. Oklahom...