Big Changes to Google Ads in 2025: What You Need to Know
The Times They Are A-Changin' If you run any online ad campaign this year, especially with Google Ads, you've probably noticed some major changes. In 2025, Google is putting artificial intelligence (AI) front and center. Their goal? To help advertisers create more flexible, personalized ads that deliver better results. We break down what’s changing, how it affects your business, and how you can take advantage of these updates. Don’t worry—we’ll keep it simple and conversational, no tech-speak required. To quote Bob Dylan, "The Times They Are A-Changin'" Why Is Google Changing the Way Ads Work? Let’s start with the big picture: Google Search is getting smarter. People search differently now. They use more natural language, ask questions, and expect instant answers. Google is updating how ads work to keep up with this. To make that happen, they’re using AI to help advertisers (like you!) build better, more effective ads without adding extr...