The Billboard Buzz

Why cheap billboard space is rarely a real bargain Cheap billboard advertising looks attractive when you are under pressure to stretch a marketing budget. A low monthly or daily rate feels like a win, especially compared to TV, radio, or paid search. The problem is that many cheap billboard locations come with tradeoffs that quietly drain performance. You save a little on paper but lose reach, impact, and long-term return on investment. In out-of-home advertising, what you are really buying is audience attention. That attention depends on traffic volume, visibility, read time, and the quality of people passing each board. When those factors are weak, the effective cost per impression rises, even if the board itself looks inexpensive. Over time, this can pull down the performance of your whole media plan. In this guide, we will break down what makes a billboard cheap, how those “savings” hurt campaign ROI, and how to budget for quality locations instead. You will also lea...

What you need to plan your first billboard campaign If you are new to out-of-home advertising, planning a billboard campaign can feel confusing. You need to understand how buying works, how long to run, what a realistic budget looks like, and how to get a creative design and approval. The good news is that the process follows a clear sequence when broken down into steps. This guide walks through the whole process from planning to launch. It focuses on practical decisions a business owner needs to make, not media jargon. By the end, you will know what to ask for, what to watch out for, and how to set up your first billboard campaign so it has a real chance to work. How to set goals and a budget for a billboard campaign What is the primary objective of your billboard Start with a simple question. What do you want the billboard to achieve over the next 3 to 6 months, or over a year? Common goals include driving phone calls, increasing branded search, pushing more ...

Understanding Billboard Formats for Local Advertising Success While digital marketing dominates online screens, out-of-home advertising ensures your business message appears where people live, drive, and make buying decisions. The right billboard format can determine how well your campaign captures attention, fits your creative vision, and matches your marketing budget. Whistler Billboards offers four primary formats: Bulletins, Digital Billboards, Tri-Vision Billboards, and Spectacular or Super Face installations. Each format delivers unique strengths that help local businesses stand out in Oklahoma’s most competitive markets. Bulletins: The Classic Large-Format Billboard Bulletins are the standard for high-impact visibility. These are the large, static billboards typically measuring 14 feet high by 48 feet wide. They are positioned on high-traffic highways and major roads in the Tulsa and OKC metro areas, including I-44, Highway 75, and I-35. Bulletins provide ...

Why Color Accuracy and Brightness Matter in Digital Billboard Design Color and brightness determine whether your digital billboard stands out or gets overlooked. Digital displays use active light from LEDs, while printed bulletins rely on reflected light. That difference affects how your message appears in real-world environments. Without proper color profiles, export settings, or brightness control, even professional artwork can appear distorted, oversaturated, or unreadable. Understanding these technical variables protects your creative investment and ensures your brand appears as intended, both day and night. This guide explains how digital billboard color works, the file specifications you need to meet, how to avoid artifacts like banding, and how to maintain sharp visuals across different displays. Whether you are designing for a single LED face or a statewide digital network, the principles remain the same. How Digital Billboards Render Color Every digital bill...

Automotive advertising is one of the most competitive sectors in local and regional media. With declining returns from digital ads due to privacy changes and ad fatigue, many car dealerships and manufacturers are turning back to one of the most reliable formats in the game: billboard advertising. In Oklahoma City and Tulsa, outdoor advertising provides unmatched reach, local dominance, and the capture of buyer intent, especially for auto brands. In this guide, we’ll break down how automotive brands can use billboards to drive awareness, foot traffic, and leads across the Oklahoma City and Tulsa Metro areas. We'll explore strategic placements, creative tips, campaign timing, and how to integrate billboards with digital and dealership marketing for maximum ROI. Why Billboards Work So Well for Automotive Brands in Oklahoma If you want to move metal, you need visibility. Billboards deliver that at scale. Here’s why they work: Car buyers drive a lot befor...

One of the most effective ways to create buzz and build anticipation is through outdoor advertising, particularly billboards. Billboards offer high visibility, reach a broad audience, and have the power to make a lasting impression when used strategically. In this blog post, we’ll explore how to use billboards to launch a new product successfully. We'll cover everything from planning and design to placement and integration with other marketing channels. 1. Understanding the Role of Billboards in a Product Launch Unlike digital ads that can be skipped or TV ads that can be muted, billboards are hard to ignore, especially when strategically placed along busy highways or in bustling urban centers. For a product launch, billboards can create a sense of anticipation, reinforce brand messaging, and drive consumers to learn more about the new product. The primary goals of using billboards in a product launch are: Creating Awareness: Introducing the new product to ...