The Billboard Buzz

Understanding Billboard Formats for Local Advertising Success While digital marketing dominates online screens, out-of-home advertising ensures your business message appears where people live, drive, and make buying decisions. The right billboard format can determine how well your campaign captures attention, fits your creative vision, and matches your marketing budget. Whistler Billboards offers four primary formats: Bulletins, Digital Billboards, Tri-Vision Billboards, and Spectacular or Super Face installations. Each format delivers unique strengths that help local businesses stand out in Oklahoma’s most competitive markets. Bulletins: The Classic Large-Format Billboard Bulletins are the standard for high-impact visibility. These are the large, static billboards typically measuring 14 feet high by 48 feet wide. They are positioned on high-traffic highways and major roads in the Tulsa and OKC metro areas, including I-44, Highway 75, and I-35. Bulletins provide ...

Why Color Accuracy and Brightness Matter in Digital Billboard Design Color and brightness determine whether your digital billboard stands out or gets overlooked. Digital displays use active light from LEDs, while printed bulletins rely on reflected light. That difference affects how your message appears in real-world environments. Without proper color profiles, export settings, or brightness control, even professional artwork can appear distorted, oversaturated, or unreadable. Understanding these technical variables protects your creative investment and ensures your brand appears as intended, both day and night. This guide explains how digital billboard color works, the file specifications you need to meet, how to avoid artifacts like banding, and how to maintain sharp visuals across different displays. Whether you are designing for a single LED face or a statewide digital network, the principles remain the same. How Digital Billboards Render Color Every digital bill...

Automotive advertising is one of the most competitive sectors in local and regional media. With declining returns from digital ads due to privacy changes and ad fatigue, many car dealerships and manufacturers are turning back to one of the most reliable formats in the game: billboard advertising. In Oklahoma City and Tulsa, outdoor advertising provides unmatched reach, local dominance, and the capture of buyer intent, especially for auto brands. In this guide, we’ll break down how automotive brands can use billboards to drive awareness, foot traffic, and leads across the Oklahoma City and Tulsa Metro areas. We'll explore strategic placements, creative tips, campaign timing, and how to integrate billboards with digital and dealership marketing for maximum ROI. Why Billboards Work So Well for Automotive Brands in Oklahoma If you want to move metal, you need visibility. Billboards deliver that at scale. Here’s why they work: Car buyers drive a lot befor...

One of the most effective ways to create buzz and build anticipation is through outdoor advertising, particularly billboards. Billboards offer high visibility, reach a broad audience, and have the power to make a lasting impression when used strategically. In this blog post, we’ll explore how to use billboards to launch a new product successfully. We'll cover everything from planning and design to placement and integration with other marketing channels. 1. Understanding the Role of Billboards in a Product Launch Unlike digital ads that can be skipped or TV ads that can be muted, billboards are hard to ignore, especially when strategically placed along busy highways or in bustling urban centers. For a product launch, billboards can create a sense of anticipation, reinforce brand messaging, and drive consumers to learn more about the new product. The primary goals of using billboards in a product launch are: Creating Awareness: Introducing the new product to ...