The Billboard Buzz

The Hype Cycle Meets Out-of-Home Advertising Artificial intelligence is everywhere in 2025. Every marketing platform, ad tech vendor, and analytics provider is promising AI-powered solutions. For billboard advertisers, this flood of tools creates both opportunity and noise. Some platforms deliver real advantages, while others slap on an AI label without providing actual value. The challenge is knowing which tools deserve your time and budget. As a company working directly with businesses to maximize out-of-home results, we see both the promise and the exaggeration. AI is already enhancing the process of buying, placing, and measuring billboards. Yet there are clear cases where the hype outweighs the reality. Let’s break it down. AI Tools That Deliver Real Value for Billboard Advertisers 1. Predictive Traffic and Placement Analytics This is one of the most reliable use cases for AI in OOH today. Predictive analytics tools analyze GPS, mobile device, and DOT traffi...

Billboard advertising has always been about making an impact in seconds. In 2025, that impact is getting a high-tech upgrade thanks to AI-powered sentiment analysis. By tracking and interpreting real-time audience mood and reactions, brands can fine-tune their out-of-home campaigns mid-flight—ensuring messages resonate with the right tone and timing. What Is AI-Powered Sentiment Analysis? AI-powered sentiment analysis uses machine learning to assess audience reactions—positive, neutral, or negative—based on signals like social media posts, facial expression recognition, and even ambient mood data. When connected to digital out-of-home networks, this analysis enables real-time adjustments to creative, ensuring billboard messaging stays relevant. For example, a weather-triggered campaign could shift its tone if sentiment data indicates frustration from traffic delays, displaying lighter or more empathetic messaging. Why Sentiment Analysis Is a Game-Changer for Bill...

Why Local SEO Matters for Law Firms in 2025 If your law firm isn’t ranking well in Google’s local pack, you’re missing the majority of high-converting local leads. Whether you’re a personal injury lawyer in Tulsa or a criminal defense attorney in Oklahoma City, local visibility is everything. Here’s what most attorneys don’t realize: your billboard campaign can improve your SEO performance—especially when it’s strategically executed alongside your web and Google Business Profile efforts. In this guide, we’ll break down how billboard advertising supports your local SEO goals, and why the best-performing firms in Tulsa and OKC are doubling down on this hybrid strategy. Billboards Increase Branded Search Volume The number one signal that your brand is gaining traction in your local market? Branded search. When someone Googles your name (e.g., "Kane Advocates OKC" or "McIntyre Law accident attorney"), that action tells Google: This b...

Why Attention Is the New Currency Movement, color, and dynamic content are scientifically engineered to catch the human eye fast. But how exactly does that work? In this article, we’ll break down the science of viewer attention , cite research from neuroscience and advertising studies, and explain how digital billboards turn fleeting glances into real-world action. The Psychology of Attention: Why Movement Matters Motion Triggers a Primitive Survival Response Human vision evolved to detect motion first. According to cognitive neuroscience studies, our visual attention system is wired to prioritize moving stimuli over static ones—a holdover from when spotting a predator in the bushes meant survival. A 2020 study in Vision Research found that motion, particularly on the periphery , activates the superior colliculus region of the brain, which orients our gaze reflexively toward stimuli—even before we’re consciously aware of it 1 . Translation: A moving i...

When you're planning a billboard ad, one of the biggest questions you'll face is: “Should I include a website, phone number, or neither?” It seems simple, but your choice here plays a big role in how effective your billboard will be. After all, a billboard only gives you a few seconds to make an impression —so what you choose to include matters. This blog post breaks it all down. We’ll walk through: Who should use a phone number, a website, or neither What situations call for one over the other Where and when it makes sense to include contact info How to make your message stick And most importantly, why this decision affects your ad’s success Let’s help you get the most out of your billboard investment—by making sure your audience gets what they need at a glance. Why the Choice Matters You only get a few seconds—literally 3 to 5—to grab someone’s attention as they drive or walk by your billboard. That’s it. So every word, i...

Simply placing a billboard with your logo and tagline isn’t enough to capture attention and drive action. The key to a successful billboard campaign is crafting value-driven messaging—messages that communicate the benefits of your product or service in a way that resonates with your audience. What is Value-Driven Messaging? Value-driven messaging focuses on the specific benefits and solutions a product or service provides consumers rather than just its features. While features describe what a product or service does, value-driven messaging explains why those features matter to the consumer and how they address their needs or solve their problems. For example, a car's feature might be its fuel efficiency, but the value-driven message would emphasize how it saves the consumer money on gas and reduces environmental impact. By shifting focus from the product to how it improves the consumer’s life, value-driven messaging creates a stronger emotional connection and enc...