The Billboard Buzz

Whistler Billboards is officially expanding into the Kansas City Metro area. This marks a major step forward for our regional growth strategy and strengthens our presence across the Midwest. With the addition of 50 billboard locations across Missouri and Kansas, Whistler Billboards now operates in three powerful metro markets: Tulsa , Oklahoma City , and Kansas City . Whistler Sign Company, LLC dba Whistler Billboards has built its reputation on high visibility placements, strategic market coverage, and integrated marketing execution. Expanding into Kansas City enables advertisers to launch coordinated campaigns across multiple cities through a single trusted network partner. This is not just expansion. It is in alignment with opportunity. Why Kansas City Matters Kansas City stands out as one of the most strategically positioned metro areas in the central United States. It spans two states, supports a diverse business community, and serves as a major transportati...

Why timing matters as much as location in billboard advertising Billboard advertising is often planned around availability and budget, but timing plays an equally important role in performance. The same billboard, in the same location, with the same message, can produce very different results depending on when it runs. Seasonality affects consumer behavior, travel patterns, urgency, and buying mindset. Some industries benefit from year-round visibility. Others see dramatic swings in performance tied to specific months, weather conditions, or life events. This guide breaks down how billboard campaign timing varies by industry and how advertisers can align campaigns with real-world demand rather than reacting too late. Understanding seasonality in billboard advertising Seasonality refers to predictable shifts in consumer behavior throughout the year. These shifts are driven by weather, school schedules, tax deadlines, sports seasons, holidays, and economic cycles...

The 2026 Google Analytics updates that matter most In 2026, Google Analytics is less about building prettier dashboards and more about helping marketers plan spend, reduce attribution confusion, and keep measurement working in a privacy-first world. The biggest shift is that GA4 is moving closer to a planning and decision platform, not just a reporting tool. On January 16, 2026, Google documented three major GA features in beta: cross-channel budgeting, improved web conversion management and reporting for Google Ads customers, and a conversion attribution analysis report. These are not minor UI tweaks. They change how teams forecast results, compare channels, and tune conversion attribution at a granular level. Source This post breaks down what is new, where Google Analytics is heading next, and the exact GA4 settings and workflows we recommend to take advantage of 2026 capabilities without compromising your data quality. What is new in Google Analytics in 2026...

Why paid search works best when expectations are realistic Google Ads is often marketed as a fast, predictable way for local businesses to generate leads. Turn it on, target the right keywords, and customers start calling. For some businesses, that story holds up. For many others, it does not. The issue is rarely Google Ads itself. The issue is misunderstanding what paid search is designed to do, and what it cannot realistically accomplish on its own. Local businesses operate in competitive, trust-driven markets. Buyers are cautious. Choices feel personal. Reputation matters as much as relevance. In that environment, Google Ads can be a powerful tool, but only when it is used for the right job. This article breaks down what Google Ads can do well for local businesses, where its limitations appear, and why pairing it with billboard advertising often produces stronger, more stable results. What Google Ads does well for local businesses Google Ads excels at ca...

Why does attention in the real world behave differently from attention online? Attention has become one of the most overused and misunderstood terms in modern marketing. Every platform claims to capture it. Every dashboard claims to measure it. Yet many advertisers feel the same frustration. Engagement is up, impressions are high, and performance still feels unpredictable. The problem is not a lack of attention. It is a misunderstanding of what real attention actually looks like. Billboard advertising offers a useful contrast. It operates entirely outside the digital attention economy, yet continues to deliver strong recall, brand lift, and downstream performance. By examining how billboards earn attention in the real world, marketers can better understand why digital attention metrics often fail to tell the full story. This week's Friday Feature explores what billboard advertising teaches us about attention, why real-world attention behaves differently from digi...

Why advertisers are questioning the digital-first playbook In 2026, advertisers are no longer asking how to optimize digital ads. They are asking whether digital-heavy strategies still work. Years of rising costs, shrinking attention, and declining trust have forced brands to confront a hard truth. Digital advertising is showing structural cracks, not temporary inefficiencies. Social feeds are saturated, linear TV continues to fragment, and performance metrics are becoming harder to trust. At the same time, brands are under more pressure than ever to prove real-world impact. These forces are driving a meaningful shift in how media budgets are allocated, and out-of-home advertising is one of the clearest beneficiaries. This shift mirrors what we have already seen in advertisers' rethinking of billboard ROI and attribution models as digital signals weaken. Social ad fatigue is no longer subtle What once felt like background noise has become active avoida...