The Billboard Buzz

Your Facebook Business Page is more than just a profile It's your digital storefront, a customer service channel, and a sales tool. But let’s face it: most business pages aren't living up to their potential. Whether you’ve just set yours up or it’s been collecting digital dust, improving your Facebook Page can boost visibility, increase engagement, and drive more leads. We’ll walk you through 17 essential improvements and expert-backed recommendations to transform your Facebook Business Page into a revenue-generating machine. 1. Choose the Right Profile and Cover Photo Why it matters: Your profile and cover photo are the first things people notice. A blurry or off-brand image instantly damages your credibility. Recommendation: Use your company logo for the profile photo—clean and centered Use a professionally designed cover image that highlights your brand's main offer or latest promo Recommended dimensions: Profile (170x170 px), Cover (...

What Smart Brands Do When the Economy Slows Down When the economy slows down, most companies look for ways to cut costs, and marketing is often one of the first areas to get trimmed. But here’s what the smartest brands know: visibility matters more than ever during a downturn . Major brands like McDonald’s, Amazon, and Coca-Cola don’t vanish during a recession. They lean into their presence, especially through out-of-home (OOH) advertising like billboards. Why? Because when people are unsure about where to spend their money, they turn to brands they know and trust . And nothing builds trust like consistent, public visibility. In this post, we’ll explore why billboard advertising is a smart recession-proof strategy, how big brands use it, and how smaller businesses can learn from their example. What Happens to Marketing During a Recession? Before we get into the billboard part, let’s understand the bigger picture. During a recession: Consumer spe...

Smarter, Faster, Better: A/B Testing on Digital Billboards In digital marketing, A/B testing is second nature. Marketers test headlines, colors, layouts, and messaging to squeeze every last performance drop from a campaign. But did you know you can do the same with digital billboards ? Yes— like in a digital ad campaign, you can A/B test billboard ads , monitor real-time performance, and adjust creative elements based on data . Digital Out-of-Home (DOOH) advertising has evolved rapidly in recent years. As more screens go digital and programmatic options increase, marketers can now treat billboard campaigns like web ads—flexible, testable, and responsive. In this post, we’ll explore what A/B testing looks like for digital billboards, how real-time creative optimization works, and why it's a game-changer for brands wanting to make more innovative use of their OOH spend. What is A/B Testing on Digital Billboards? A/B testing (also known as split testing)...

Welcome to SEO in 2025 If you’ve been in the digital marketing game for more than five minutes, you already know one thing is always true about SEO: it never stops changing. What worked last year , even last  quarter,  might not work anymore. With Google’s continuous algorithm updates, the rise of AI-generated content, voice and visual search, and evolving user behavior, 2025 has brought some major shifts in how search works—and how marketers need to show up. But don’t worry—we’ve got you covered. This post will break down the top SEO trends and updates shaping Google Search in 2025 , and give you real, actionable strategies to stay ahead of the curve. Let’s get into it. 1. Google's AI-Powered Search Experience Is Here to Stay Remember when Google introduced its AI Overviews (formerly Search Generative Experience)? Well, in 2025, it's not just an experiment— it's the new norm. What’s Changed: Google now uses AI to generate answe...

The Times They Are A-Changin' If you run any online ad campaign this year, especially with Google Ads, you've probably noticed some major changes. In 2025, Google is putting artificial intelligence (AI) front and center. Their goal? To help advertisers create more flexible, personalized ads that deliver better results. We break down what’s changing, how it affects your business, and how you can take advantage of these updates. Don’t worry—we’ll keep it simple and conversational, no tech-speak required. To quote Bob Dylan, "The Times They Are A-Changin'" Why Is Google Changing the Way Ads Work? Let’s start with the big picture: Google Search is getting smarter. People search differently now. They use more natural language, ask questions, and expect instant answers. Google is updating how ads work to keep up with this. To make that happen, they’re using AI to help advertisers (like you!) build better, more effective ads without adding extr...

As an HVAC company or an Agency representing an HVAC company, you know that business can fluctuate throughout the year. The rush comes when extreme weather hits—cold winters and hot summers—but what about the in-between seasons? Many homeowners don’t think about their heating or cooling systems until there’s a problem. That’s where smart advertising comes in. By shifting your billboard advertising strategy to focus on seasonal tune-ups and maintenance, you can attract customers before the rush. In this guide, we’ll explain how, why, and when to update your billboard messaging to bring in more business year-round. What is Seasonal Billboard Advertising for HVAC Companies? Seasonal billboard advertising means adjusting your outdoor ads to match the needs of homeowners at different times of the year. Instead of keeping the same message all year, you update your billboard art to promote services that make sense for the current season. For example: Fall Bill...