Sell Homes Faster with Smart Billboard Marketing
If you’re a real estate agent looking to sell more homes and stand out in a crowded Tulsa or Oklahoma City Metro market, this post will show you how billboards can help you close deals faster. We’ll keep it simple, break it down step-by-step, and answer the big questions: who should use billboards, what makes a great real estate billboard, when and where to advertise, how to do it right, and why it works so well.
Why Billboards Work for Real Estate Agents
Let’s start with the “why.”
When someone is driving around town or commuting to work, they’re often thinking about their next move—sometimes literally. They might be dreaming about a new home, planning to relocate, or curious about what’s available. A billboard with the right message can grab their attention in the right location.
Unlike social media posts that come and go, billboards are constant. People pass them every day. That repetition helps build name recognition, which is key in real estate. When buyers or sellers think about agents in their area, the name they see daily on a billboard is likely the one they’ll remember.
Who Should Use Billboards for Real Estate?
Billboards aren’t just for big brokerages or national franchises. They can work for almost any real estate professional—whether you’re an independent agent, part of a team, or representing a local firm.
They’re especially great for:
- Agents looking to grow a local presence
- New agents trying to build name recognition
- Top producers who want to reinforce their brand
- Teams promoting multiple listings in the area
- Brokerages advertising office-wide services
You don’t need to be a superstar yet to benefit from billboard advertising. Using a billboard can help you become the go-to agent in your neighborhood.
What Makes a Great Real Estate Billboard?
Now let’s talk about what to put on the billboard.
Real estate billboards should be simple, bold, and clear. People don’t have time to read a lot while driving, so your message must be quick and easy to understand.
Essentials to Include:
- Your Name or Team Name
- A Professional Headshot (if branding yourself)
- Short, Bold Message (e.g., “Homes Sold Fast” or “Find Your Dream Home”)
- Phone Number or Website
- Brokerage Info (as required by law)
Bonus Tips:
- Keep text to 7 words or less
- Use large fonts that are easy to read from far away
- Include one strong image (your photo or a house)
- Use high-contrast colors for better visibility
- Have a call to action, like “Call Now” or “Visit Our Site”
Your billboard is a quick handshake, not a whole conversation. Make sure people can recognize your face, your name, and how to reach you—all in 3-5 seconds.
Where Should You Place Your Billboard?
Location matters in real estate—and the same is true for billboards.
The best spots are:
- Near your target neighborhoods
- On busy roads or intersections with lots of traffic
- Near shopping centers or grocery stores
- In communities where you have listings or want to get more
Think about where your ideal clients are spending their time. You might want to target school zones or commuter routes if you specialize in suburban homes for families. If you focus on luxury condos, aim for high-traffic urban areas or near upscale retail.
It’s also smart to pick locations near your listings. When people see your face on a billboard and then spot a "For Sale" sign with your name nearby, it reinforces your local expertise.
When Is the Best Time to Advertise on a Billboard?
The truth is—there’s no bad time to be seen.
But if you want to make the most of your billboard campaign, here are a few timing strategies:
- Spring and Summer: Peak homebuying seasons. Great for promoting listings.
- Fall: Still a solid time, especially for serious buyers who want to move before the holidays.
- Winter: Can be a smart move if other agents pull back and leave space open for your message. Less competition = more attention.
Also, consider timing your billboard around major life events in your community—like the start of school, the new year, or even local festivals when more people are on the roads.
For short-term promotions (like a hot listing), digital billboards work well because you can run a message for just a few days or weeks. For long-term brand building, static billboards help keep your name at the top of your mind all year long.
How to Launch a Billboard Campaign for Real Estate
Getting started with billboard advertising doesn’t have to be overwhelming. Here’s a simple step-by-step plan:
Step 1: Define Your Goal
Do you want to sell a specific listing? Promote your services? Build your personal brand? Be clear about what you want to achieve.
Step 2: Choose the Right Location
Pick billboard spots that reach your target market. Your billboard provider (like Whistler Billboards) can help with location scouting.
Step 3: Create the Design
Work with a professional designer who understands outdoor advertising. Or use a billboard company that offers design support. Make sure your messaging is clean, clear, and consistent with your other marketing.
Step 4: Set a Budget
Billboard costs can vary depending on the size, location, and type (digital vs. static). You don’t have to spend a fortune. Many agents start with one well-placed board and scale from there.
Step 5: Launch and Monitor
Once your billboard goes live, let people know! Share photos of it on social media, mention it in newsletters, and use it as a selling point in listing appointments.
Track your results by asking new leads where they heard about you and watching for increased website traffic or direct calls.
Real Estate Billboard Ideas You Can Use
If you’re not sure what kind of billboard message to go with, here are a few ideas tailored for real estate:
- “Selling Homes in [City] for 10+ Years – Call [Name]”
- “Looking to Buy or Sell? Call [Name] Today!”
- “[Name] – Your [City] Real Estate Expert”
- “Homes Sold Fast. Call Now.”
- “Your Dream Home Is Closer Than You Think”
- “#1 Agent in [Neighborhood] – Let’s Work Together”
If you have a standout listing, highlight it with:
- “Just Listed in [Neighborhood] – 3 Bed, 2 Bath – Visit [YourWebsite].com”
- “Open House This Weekend! [Address] – Sat/Sun 1–4 PM”
Remember: one clear message is better than cramming in too much info.
Why Real Estate Billboards Still Matter
Some people think billboards are outdated—but the truth is, they’re more powerful than ever. With so much noise online, real-world advertising stands out.
A well-placed billboard builds trust. It tells people:
“I’m here. I know this area. I sell homes where you live.”
That kind of visibility helps you win more listings, gain credibility with buyers, and stay top-of-mind with people who may be months away from buying or selling—but will remember your name when they’re ready.
It’s not just about the next sale. It’s about becoming the name people associate with real estate in your market.
Final Thoughts: Should You Try a Billboard?
If you’re a real estate agent in the Tulsa or Oklahoma City Metro area looking to grow your business, billboards are a smart way to boost your visibility, build your brand, and close deals faster.
Whether you start with one billboard near your top neighborhood or run multiple campaigns across town, the key is keeping your message simple, your design bold, and your location strategic.
Billboards aren’t going away anytime soon, and neither are homebuyers driving by them daily.
So if you’re ready to stand out and sell more homes, give billboard advertising a serious look. It might just be the move that takes your real estate business to the next level.
Need help launching your real estate billboard campaign? Whistler Billboards can help you choose the best locations, design your ad, and get your billboard live fast. Let’s make your brand bigger, bolder, and more visible today.
https://www.whistlerbillboards.com/friday-feature/billboards-for-real-estate/?feed_id=291&_unique_id=67e69eba12cad
Comments
Post a Comment