17 Ways to Improve Your Business Facebook Page (With Recommendations)

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Your Facebook Business Page is more than just a profile

It's your digital storefront, a customer service channel, and a sales tool. But let’s face it: most business pages aren't living up to their potential.

Whether you’ve just set yours up or it’s been collecting digital dust, improving your Facebook Page can boost visibility, increase engagement, and drive more leads. We’ll walk you through 17 essential improvements and expert-backed recommendations to transform your Facebook Business Page into a revenue-generating machine.

1. Choose the Right Profile and Cover Photo

Why it matters: Your profile and cover photo are the first things people notice. A blurry or off-brand image instantly damages your credibility.

Recommendation:

  • Use your company logo for the profile photo—clean and centered
  • Use a professionally designed cover image that highlights your brand's main offer or latest promo
  • Recommended dimensions: Profile (170x170 px), Cover (1200x628 px)

2. Complete Every Section of Your Profile

Why it matters: Incomplete profiles make your business look unprofessional or unreliable.

Recommendation: Fill out everything, including:

  • About section with a compelling short description
  • Business category (accurate for targeting)
  • Website URL
  • Email, phone, and physical address
  • Operating hours

Make sure this info matches your Google Business Profile and other directories for SEO consistency.

3. Optimize Your Page Username

Why it matters: A clean URL (like facebook.com/YourBusinessName) is easier to share and improves trust.

Recommendation: Keep it short, brand-relevant, and easy to remember. Avoid numbers or long strings of characters.

4. Pin an Important Post

Why it matters: You control what visitors see first. Pinning lets you showcase your most important message.

Recommendation: Pin a post that includes:

  • A current promotion
  • A welcome message
  • A video intro about your business

Update this monthly to keep it fresh and relevant.

5. Turn On Page Transparency

Why it matters: In an age of online scams, transparency builds trust. Visitors can view your Page history and who manages it.

Recommendation: Review and update your “Page Transparency” section. Keep your business info accurate and consistent.

6. Enable Messaging With Instant Replies

Why it matters: Customers expect fast responses. Facebook messages are often the first touchpoint.

Recommendation:

  • Turn on Facebook Messenger
  • Set up an instant reply like “Thanks for reaching out! We’ll reply within 1 business hour.”
  • Use automated FAQs for common questions

7. Activate Reviews and Respond to Them

Why it matters: Reviews build social proof. Responding shows you care about customer experience.

Recommendation:

  • Ask happy clients to leave reviews after service
  • Respond to every review—positive or negative—with professionalism
  • Report spammy or fake reviews

8. Add a Clear CTA Button to Your Facebook Page

Why it matters: This is your biggest conversion opportunity on the page.

Recommendation: Choose a CTA that matches your goal:

  • “Book Now” for service-based businesses
  • “Shop Now” for e-commerce
  • “Call Now” for local services

Make sure the link or phone number works!

9. Organize Tabs Based on Priorities

Why it matters: A cluttered page creates confusion. Tabs help guide users.

Recommendation: Customize tabs so your top offerings are front and center. For example:

  • Home
  • Reviews
  • Shop or Services
  • Photos
  • Offers

Disable unused tabs like “Jobs” or “Groups” if they don’t apply.

10. Use Branded, High-Quality Images

Why it matters: Low-quality visuals hurt your credibility.

Recommendation:

  • Use brand colors, logos, and consistent filters
  • Avoid overly stock-looking images
  • Use tools like Canva or Adobe Express to create eye-catching posts

Tip: Facebook favors native images over links with thumbnails.

11. Post Regularly (But With Purpose)

Why it matters: Inactivity signals neglect. But spammy posts turn people off.

Recommendation:

  • Aim for 3–5 posts per week
  • Mix content: promos, customer stories, FAQs, behind-the-scenes, and helpful tips
  • Use a content calendar to stay organized

12. Use Facebook Stories

Why it matters: Stories sit at the top of the feed and get more views.

Recommendation: Post Stories daily to:

  • Share limited-time promos
  • Show “a day in the life” of your team
  • Repurpose content from Instagram

Use stickers, location tags, and polls to increase interaction.

13. Leverage Facebook Reels

Why it matters: Reels get priority in the algorithm and can boost reach exponentially.

Recommendation:

  • Create short, entertaining videos—behind-the-scenes, before-and-afters, product demos
  • Keep them under 30 seconds
  • Add captions and trending sounds

Tip: Reels are especially powerful for visual businesses like real estate, beauty, fitness, or food.

14. Join or Create Local Groups

Why it matters: Facebook Groups are engagement goldmines, especially for local reach.

Recommendation:

  • Join niche groups in your industry or city
  • Offer value, don’t just self-promote
  • Create your own community around your service (like “Tulsa Homeowners Tips”)

15. Run a Targeted Facebook Ad Campaign

Why it matters: Organic reach is down. Paid ads are how you scale visibility.

Recommendation: Start small with $5–$10 per day. Try campaigns like:

  • “Lead generation” ads to collect emails
  • “Traffic” ads to push visitors to your website
  • “Engagement” ads to boost visibility of your best posts

Use Meta Business Suite or Ads Manager for better control than just boosting posts.

16. Review Page Insights Weekly

Why it matters: You can’t improve what you don’t measure.

Recommendation: Go to Meta Business Suite > Insights and track:

  • Which posts get the most engagement
  • What time your audience is online
  • Follower growth

Use this data to fine-tune your posting schedule and content type.

17. Link to Your Facebook Page Everywhere

Why it matters: Your page should act like your online home base.

Recommendation:

  • Add your Facebook link to your website footer
  • Include it in your email signature
  • Promote it on business cards and brochures
  • Add QR codes in-store or on packaging

Your Facebook Page Deserves More Than “Set It and Forget It”

Your business Facebook Page can become a powerful marketing engine—but only if it’s nurtured. If it’s been months since your last update, or you haven’t reviewed your Insights dashboard since last year, today is the day to change that.

The best-performing pages all have a few things in common: consistency, visual storytelling, community involvement, and a clear goal behind every post.

Start with just a few of these improvements and build from there. In just a few weeks, you’ll start seeing a boost in reach, reactions, and revenue. Better still? You’ll stand out from competitors who are still stuck in 2018.

https://www.whistlerbillboards.com/marketing/17-ways-to-improve-your-business-facebook-page/?feed_id=351&_unique_id=6824953b1ac20

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