The Billboard Buzz

Automotive advertising is one of the most competitive sectors in local and regional media. With declining returns from digital ads due to privacy changes and ad fatigue, many car dealerships and manufacturers are turning back to one of the most reliable formats in the game: billboard advertising. In Oklahoma City and Tulsa, outdoor advertising provides unmatched reach, local dominance, and the capture of buyer intent, especially for auto brands. In this guide, we’ll break down how automotive brands can use billboards to drive awareness, foot traffic, and leads across the Oklahoma City and Tulsa Metro areas. We'll explore strategic placements, creative tips, campaign timing, and how to integrate billboards with digital and dealership marketing for maximum ROI. Why Billboards Work So Well for Automotive Brands in Oklahoma If you want to move metal, you need visibility. Billboards deliver that at scale. Here’s why they work: Car buyers drive a lot befor...

Large language models (LLMs) are at the heart of AI-powered tools In 2025, the LLM space is more competitive than ever, with models like GPT-4o, Gemini 1.5, Claude 3, and Grok battling for dominance across personal, enterprise, and developer use cases. This guide ranks the top 7 LLMs based on real-world performance, capabilities, and integration. Whether you're a developer, business leader, or just AI-curious, this breakdown will help you understand which LLMs are leading the way—and why. Let’s dive into what makes these models stand out, what they excel at, and how they compare across benchmarks such as reasoning, speed, context length, real-time access, and multimodal support. 1. GPT-4o (OpenAI) Why it ranks #1 GPT-4o (the “o” stands for “omni”) is OpenAI’s most advanced publicly available model as of mid-2025. It merges text, image, and audio understanding into a single neural architecture, creating seamless multimodal outputs. Key strengths: ...

Google AI Has Changed Google Ads — Here’s What Advertisers Need to Know If you’re still managing your Google Ads campaigns like it’s 2022, you’re behind. In 2025, Google’s AI advancements are reshaping everything from ad creation to budget allocation. Advertisers are gaining more efficiency—but losing some control. Whether you’re a small business or a full-scale agency, you need to understand the new rules of engagement. This blog breaks down exactly how AI is transforming Google Ads in 2025, what’s improved, what’s trickier, and how to stay competitive. AI-Powered Campaigns Are Now the Default What changed? As of 2025, Google has rolled out full-scale “AI-first” campaign creation . Performance Max is no longer optional—it’s the engine behind nearly all new campaigns. Even search campaigns now include automated asset suggestions and audience signals generated by Google AI. What this means: You input basic goals, assets, and budget. Google handles pla...

New findings reveal just how powerful out-of-home advertising has become. A groundbreaking five-year collaboration between a national out-of-home brand and Kantar has unveiled insights that position OOH as one of the most effective media channels available today. The results are clear: out-of-home advertising doesn’t just complement other channels—it fills critical gaps they often leave behind. It performs impressively against digital platforms and even holds its own against television in terms of brand favorability, awareness, and purchase intent. This makes OOH more than just another piece of the marketing puzzle; it’s a vital channel that helps modern brands connect with audiences in ways other media simply can’t. As advertisers seek certainty in a fragmented landscape, the study presents a compelling case for investing in OOH as part of a balanced, high-impact media mix. Why Marketers Are Rethinking Their Media Mix Today’s marketing environment is challenging...

Out-of-home advertising is in the middle of a huge comeback. Brands that once poured every dollar into digital ads are realizing something important. Billboards and other OOH formats are not just old-school—they’re powerful tools that help cut through digital clutter and make real connections with people in the real world. It’s why more marketing budgets are being redirected back to OOH in 2025. In this post, we’ll explore what’s driving this shift, what kinds of results brands are seeing, and how savvy advertisers are making OOH a key part of their strategy. The Digital Fatigue Problem It’s impossible to deny the power of digital marketing. Social media, search ads, programmatic video—it’s all still big business. However, a problem has emerged over the past few years: digital fatigue. People are drowning in content. The average person scrolls through hundreds of posts, stories, and ads every day. Pop-ups, auto-play videos, and endless retargeting make it even worse. ...

Billboards have always been big, bold, and impossible to miss. Despite that fact, marketers struggled with one nagging question. How do you know whether your billboard investment actually worked? Did people see it, remember it, or act on it? In 2025, the world of billboard advertising is undergoing rapid change, thanks to new tools that extend far beyond simply counting impressions. Today’s advertisers want proof that out-of-home advertising ROI is more than traffic estimates and rough audience numbers. They want to connect billboard exposure to real outcomes, such as website visits, store foot traffic, and sales. Let’s explore how attribution tools are making it possible to track billboard performance with more precision than ever before. Why Impressions Alone Aren’t Enough For decades, measuring billboard ROI was mostly about impressions. The industry relied on traffic counts and demographic models to estimate the number of people who passed by a sign each day. If ...

People in advertising love to talk about digital being the future. It’s flashy, modern, and flexible. But now that we’re stepping into 2025, many brands are asking an important question. Are traditional billboards still delivering a better ROI than digital billboards? It’s not just a debate for marketing conferences. This is about real dollars and cents. Companies want to know how to spend their budgets wisely. Whether they’re promoting fast food, streaming shows, or local law services, ROI is the metric everyone watches. Let’s dive into what’s happening in the world of billboards and why traditional formats might still be holding their own, even in this digital age. What Does ROI Mean for Billboards? When we talk about ROI in out-of-home advertising, we’re talking about how much value you get back for every dollar spent. It’s easy to think of ROI as purely numerical, such as impressions or cost per thousand views (CPM). But there’s more to it. Billboard ROI ...