The Billboard Buzz

How voice search is changing local discovery Voice search is no longer a novelty. It is how many people find what they need without ever looking at a screen. In homes, cars, and on phones, voice assistants have replaced typed searches for quick, local decisions like “find an HVAC repair near me” or “best burger in Tulsa.” For local brands across the Tulsa and Oklahoma City metro areas, this change matters. Out-of-home advertising builds the physical presence that digital assistants recognize as credible. When a business shows up consistently across billboards and search platforms, it strengthens both visibility and trust. To understand the foundation of this connection, review Improve SEO on Your Website with Billboards . Billboards feed the signals voice assistants rely on Voice search depends on structured data, business listings, and brand familiarity. Each of these elements is influenced by awareness. A strong billboard campaign makes a name more recognizable, ...

This post draws on ideas originally published by Craig Benner, Founder and CEO of Accretive, in OOH Today . Credit to the author and source. Company details referenced from accretiveads.com . This is an original Billboard Buzz article. Why national streaming launches need out-of-home Streaming platforms release new titles each week. Many achieve short bursts of watch time. Only a few cross into culture. To reach that level, campaigns must step outside the app and show up in the real world. That is where out-of-home advertising proves essential. Billboards, spectaculars, wall wraps, and high-profile digital units set a visible signal that a story matters and deserves attention at scale. Out-of-home creates presence. It is not skipped, muted, or lost in a scroll. It meets people where they move, and it generates social proof that a show is event-worthy. When a skyline carries a single title or a street becomes a canvas for a launch, the marketing moment turns into a publ...

Understanding the New Role of Billboards in a Connected Marketing Mix Marketers once measured billboard success by impressions and visibility. In 2025 and forward, the omnichannel era, every offline impression can influence an online action. With digital transformation and cross-device tracking, billboards are no longer isolated media. They can drive measurable search traffic, engagement, and conversions when paired with a smart digital marketing strategy. This post explains how modern billboard campaigns in the Tulsa and Oklahoma City markets integrate with digital platforms like Google Ads, Meta, and programmatic display networks. It shows how offline visibility connects to online data, creating a seamless brand experience that converts. What Is Omnichannel Marketing Omnichannel marketing unifies all brand touchpoints. It ensures that when someone sees a message on a billboard, they encounter related creative and offers across digital ads, websites, and social me...

Understanding Billboard Formats for Local Advertising Success While digital marketing dominates online screens, out-of-home advertising ensures your business message appears where people live, drive, and make buying decisions. The right billboard format can determine how well your campaign captures attention, fits your creative vision, and matches your marketing budget. Whistler Billboards offers four primary formats: Bulletins, Digital Billboards, Tri-Vision Billboards, and Spectacular or Super Face installations. Each format delivers unique strengths that help local businesses stand out in Oklahoma’s most competitive markets. Bulletins: The Classic Large-Format Billboard Bulletins are the standard for high-impact visibility. These are the large, static billboards typically measuring 14 feet high by 48 feet wide. They are positioned on high-traffic highways and major roads in the Tulsa and OKC metro areas, including I-44, Highway 75, and I-35. Bulletins provide ...

Why a Billboard Design Checklist Matters At Whistler Billboards, we create most billboard artwork for our clients. Our design team knows how size, distance, and color affect performance. But for advertisers who prefer to design their own artwork, a proper billboard design checklist is essential. It prevents costly errors, reduces revision time, and ensures that your campaign launches without delay. This guide covers legibility, contrast, file preparation, and quality assurance, with detailed artwork sizing tips to help you meet our production standards the first time. Billboards are large-format displays that require precision in both creativity and technical preparation. Understanding how design scale, resolution, and color space interact ensures that your message looks sharp in print or on digital screens. With the correct file setup, our team can focus on what matters most: getting your ad live faster and looking exactly as you envisioned. For creative principles that pai...

Why Color Accuracy and Brightness Matter in Digital Billboard Design Color and brightness determine whether your digital billboard stands out or gets overlooked. Digital displays use active light from LEDs, while printed bulletins rely on reflected light. That difference affects how your message appears in real-world environments. Without proper color profiles, export settings, or brightness control, even professional artwork can appear distorted, oversaturated, or unreadable. Understanding these technical variables protects your creative investment and ensures your brand appears as intended, both day and night. This guide explains how digital billboard color works, the file specifications you need to meet, how to avoid artifacts like banding, and how to maintain sharp visuals across different displays. Whether you are designing for a single LED face or a statewide digital network, the principles remain the same. How Digital Billboards Render Color Every digital bill...