The Billboard Buzz

In advertising, memorability is everything. If an audience forgets your ad, it’s wasted money—no matter how clever or creative it looked in the moment. The latest research from AI labs and academic teams is transforming how marketers approach this challenge. A new multimodal AI model called MindMem has been shown to predict ad memorability with remarkable accuracy, boosting recall rates by more than 74%. At the same time, new frameworks for persona-driven, hyper-personalized ad delivery are emerging across B2B and B2C markets. Together, these breakthroughs could transform not only digital campaigns but also the future of billboard advertising. Why Memorability Matters in Advertising Memorability isn’t just about recognition—it’s about impact. If someone sees your ad and remembers it later, that memory can influence their future decisions. Billboards have long excelled at this because of their scale and unavoidable presence. The billboard halo effect shows that repeated...

With every breakthrough around AI comes new debates, especially around brand safety. Marketers are asking hard questions: how much should we trust automation, and at what cost to creativity, authenticity, and reputation? While AI-powered campaigns deliver speed and optimization, risks like low-quality “AI slop” content, misaligned creative, and brand safety threats continue to spark heated discussions across the industry. What Is Brand Safety in the Age of AI? Brand safety has always been about protecting reputation. In advertising, this means ensuring campaigns don’t appear alongside harmful, offensive, or irrelevant content. It also means preserving the authenticity of messaging. With AI now generating everything from ad copy to visuals, a new dimension has been added: preventing algorithms from creating content that weakens trust or damages credibility. For billboard advertisers, these debates are especially relevant. Out-of-home campaigns are apparent, and once t...

Competition for talent has never been tougher. In 2025, employers across different industries are finding that job boards and digital listings alone aren’t enough to attract the right candidates. With unemployment rates shifting, hybrid work reshaping expectations, and younger generations prioritizing workplace culture as much as salary, companies need new ways to stand out. One of the most overlooked tools in the recruitment toolbox is billboard advertising. From building brand awareness as an employer of choice to driving applications for specific positions, out-of-home advertising is proving to be a powerful recruitment channel. Why Employers Are Turning to Billboards for Recruitment Recruitment marketing has traditionally lived online, with platforms like Indeed, LinkedIn, and niche job boards capturing the lion’s share of budgets. But just like in consumer advertising, digital-only strategies leave gaps. Job seekers are people first, and they spend a significant por...

Celebrating a Milestone 30 Years in the Making In August 2025, Whistler Billboards was officially recognized on the annual Inc. 5000 list , a prestigious ranking of the fastest-growing private companies in America. The Inc. 5000 highlights independent businesses driving innovation and growth, with past honorees including Microsoft, Meta, Chobani, and Under Armour. Company Growth and Recognition Whistler Billboards earned its place on the list by achieving 64% growth from 2021 to 2024 , demonstrating strong momentum despite challenges like inflation and economic shifts. “In our 30th year in business, we are honored to be included in the Inc. 5000 fastest growing, private companies this year,” said COO Sharon Cottrell. “We have an amazing team and amazing clients, which is reflected in our continued growth.” Whistler Billboards Today As the largest privately owned out-of-home provider in Oklahoma, Whistler Billboards offers over 1,000 billboard faces across the Tul...

Streaming has transformed how people consume content. One of the biggest shifts is the move toward ad-free experiences. Viewers are paying extra to skip commercials entirely, and more households are dropping traditional TV and radio in favor of subscription-based platforms. This shift has created a major challenge for brands that once relied on television as their go-to mass reach channel. The question now is—how do you reach audiences who have opted out of ads? Billboards have become one of the most effective answers. The Rise of Ad-Free Streaming and Cord-Cutting Over the past decade, the number of cord-cutters has exploded. In the United States, pay TV subscriptions have dropped steadily year after year. At the same time, streaming platforms like Netflix, Disney+, Apple TV+, and Prime Video have attracted millions of subscribers with ad-free or ad-light models. Even services that offer lower-cost ad-supported tiers, like Hulu or Peacock, still see significant numbers ...

Billboard advertising has always been about making an impact in seconds. In 2025, that impact is getting a high-tech upgrade thanks to AI-powered sentiment analysis. By tracking and interpreting real-time audience mood and reactions, brands can fine-tune their out-of-home campaigns mid-flight—ensuring messages resonate with the right tone and timing. What Is AI-Powered Sentiment Analysis? AI-powered sentiment analysis uses machine learning to assess audience reactions—positive, neutral, or negative—based on signals like social media posts, facial expression recognition, and even ambient mood data. When connected to digital out-of-home networks, this analysis enables real-time adjustments to creative, ensuring billboard messaging stays relevant. For example, a weather-triggered campaign could shift its tone if sentiment data indicates frustration from traffic delays, displaying lighter or more empathetic messaging. Why Sentiment Analysis Is a Game-Changer for Bill...

Why Local SEO Matters for Law Firms in 2025 If your law firm isn’t ranking well in Google’s local pack, you’re missing the majority of high-converting local leads. Whether you’re a personal injury lawyer in Tulsa or a criminal defense attorney in Oklahoma City, local visibility is everything. Here’s what most attorneys don’t realize: your billboard campaign can improve your SEO performance—especially when it’s strategically executed alongside your web and Google Business Profile efforts. In this guide, we’ll break down how billboard advertising supports your local SEO goals, and why the best-performing firms in Tulsa and OKC are doubling down on this hybrid strategy. Billboards Increase Branded Search Volume The number one signal that your brand is gaining traction in your local market? Branded search. When someone Googles your name (e.g., "Kane Advocates OKC" or "McIntyre Law accident attorney"), that action tells Google: This b...

Law firms in Oklahoma City and Tulsa are in one of the most competitive legal markets in the country. With rising digital ad costs, declining TV audiences, and radio listeners tuning out, the smartest attorneys are rethinking how and where to advertise. And increasingly, they’re turning to one powerful medium: billboards . In this post, we’ll compare billboards, TV, and radio—and show why firms like Cane Law , McIntyre Law , and McCormick Law Firm have embraced out-of-home advertising to stay top-of-mind and drive more qualified leads. Why TV Is Losing Its Grip on Legal Advertising TV advertising isn’t what it used to be—even for attorneys. Cord-cutting is widespread : Over 60% of adults under 45 no longer subscribe to cable or satellite TV. Viewers are fragmented across streaming platforms, YouTube, and TikTok. Production costs are steep , and airtime during peak hours is expensive. Ads are skippable : Viewers can fast-forward, mute, or w...

The Breakdown In a sharp and timely analysis, AdQuick’s recent blog post lays out a compelling case: in a marketing world full of turbulence, out-of-home (OOH) advertising isn’t just surviving—it’s outperforming. Their breakdown offers a reality check for anyone still pouring ad dollars into unstable digital channels or fading traditional media. Here’s a recap of the key insights from their article—and why they matter for your media strategy in 2025. Out-of-Home Keeps Climbing: 16 Quarters and Counting What started as a post-pandemic rebound has become a reliable trend. OOH advertising has now recorded 16 consecutive quarters of growth , proving it’s not a fluke or temporary bounce. While other media channels are caught in contraction or confusion, OOH is becoming a haven for advertisers seeking real results. Meanwhile, Traditional Media Is in Freefall The erosion of old media is accelerating: Print is a cautionary tale —too slow to adapt and now virtually ...