Do Gen Z and Boomers Notice Billboards Differently?
Recall, Trust, Engagement... Oh My! It’s easy to imagine that everyone sees billboard advertising the same way. After all, a big, bold sign on the side of the highway or a bright digital screen in Times Square is hard to miss. However, the truth is that not all eyes—and minds—absorb billboard messages in the same way. Different generations perceive, remember, and trust billboard ads differently. That reality matters more than ever for brands investing in OOH campaigns. As marketers plan creative and media buys, understanding how Gen Z, Millennials, Gen X, and Boomers interact with billboards can transform the success of an ad. This post dives deep into what research and industry insights reveal about generational differences in OOH recall , trust, and engagement, and how advertisers can use that knowledge to craft more innovative campaigns. Why Generational Differences Matter in OOH Generational marketing has become a staple of advertising strategies. It’s the idea t...