The Billboard Buzz

How Bad Do You Want Their Business? You’ve spent time, money, and effort generating leads—website inquiries, phone calls, form submissions. But what happens next? Do those potential customers hear from you again? Or do they vanish into a black hole of missed opportunities? If you’re serious about growing your business and reaching your revenue goals, the real magic isn’t just in lead generation—it’s in follow-through . Today, we’ll walk you through a proven follow-through strategy that includes auto-response emails, video content, full-color media kits, white papers, and even handwritten thank-you cards. We’ll show you how these tools build trust, drive conversions, and set your business apart in a crowded marketplace. Let’s dive into this powerful post-lead system's how, what, why, when, and where. Why Follow-Through Is the Real Sales Secret Think about this: when someone calls your business or fills out a form on your website, they’re interested . ...

When you're planning a billboard ad, one of the biggest questions you'll face is: “Should I include a website, phone number, or neither?” It seems simple, but your choice here plays a big role in how effective your billboard will be. After all, a billboard only gives you a few seconds to make an impression —so what you choose to include matters. This blog post breaks it all down. We’ll walk through: Who should use a phone number, a website, or neither What situations call for one over the other Where and when it makes sense to include contact info How to make your message stick And most importantly, why this decision affects your ad’s success Let’s help you get the most out of your billboard investment—by making sure your audience gets what they need at a glance. Why the Choice Matters You only get a few seconds—literally 3 to 5—to grab someone’s attention as they drive or walk by your billboard. That’s it. So every word, i...