The Billboard Buzz

Minuteman Plumbing, a new player in the Sand Springs, Oklahoma, plumbing industry, has quickly made a name since its founding in 2023. https://vimeo.com/940974342/b01d272575 Jason Pigeon of Minuteman Plumbing details his successful relationship with Whistler Billboards. With a commitment to quality service and customer satisfaction, Minuteman Plumbing ( minutemanplumbingtulsa.com ) set out to become the go-to plumbing service provider in Sand Springs and the surrounding areas. However, like any new business, they faced the challenge of establishing brand awareness and reaching potential customers in a competitive market. Recognizing the need for a strong marketing strategy, Minuteman Plumbing partnered with Whistler Billboards to enhance their visibility and drive growth. The collaboration involved deploying strategically placed billboards, updating their online presence with a modern website, and launching targeted Google Ads campaigns. This comprehensive approach boos

More than just giant screens on the side of the road, billboards are feats of engineering and design that capture our attention with vivid displays and bold messaging. At Whistler Billboards, creating these structures is a detailed and coordinated process involving everything from heavy-duty construction to high-tech installations. Led by Field Operations Manager Pat McClain, who has been with Whistler Billboards for over 20 years, the team ensures that every billboard is built to the highest standards. Have you ever wanted to see what it takes to create these giant structures? Let’s take a behind-the-scenes look at how they come together. The Backbone: Building the Iron Structure The construction of a digital billboard begins with its foundation—the iron structure that will support the massive display. With careful planning and site preparation, this process starts well before any steel is set in place. The ground must be cleared, leveled, and fitted with concrete footi

One of the most effective ways to create buzz and build anticipation is through outdoor advertising, particularly billboards. Billboards offer high visibility, reach a broad audience, and have the power to make a lasting impression when used strategically. In this blog post, we’ll explore how to use billboards to launch a new product successfully. We'll cover everything from planning and design to placement and integration with other marketing channels. 1. Understanding the Role of Billboards in a Product Launch Unlike digital ads that can be skipped or TV ads that can be muted, billboards are hard to ignore, especially when strategically placed along busy highways or in bustling urban centers. For a product launch, billboards can create a sense of anticipation, reinforce brand messaging, and drive consumers to learn more about the new product. The primary goals of using billboards in a product launch are: Creating Awareness: Introducing the new product to

Loyal customers make repeat purchases and act as brand ambassadors, spreading positive word-of-mouth and enhancing your company’s reputation. While digital marketing often takes center stage in discussions about building brand loyalty, traditional advertising mediums like billboards play a crucial role that shouldn’t be overlooked. Billboards are not just about high-impact, one-time impressions. They can strategically reinforce brand identity, keep your company top-of-mind, and nurture long-term customer relationships. In this blog post, we will explore how billboard advertising can effectively build brand loyalty, supported by real-world examples and actionable strategies. The Power of Repetition in Billboard Advertising One key element of building brand loyalty is repetition. Consistent exposure to a brand's message helps establish familiarity and trust over time. Billboards in high-traffic locations provide continuous visibility, making them an ideal medium fo

While the concept of billboards is universal, their use, design, and effectiveness can vary significantly across different markets worldwide. In this blog post, we’ll explore the unique characteristics of billboard advertising in various regions, the cultural influences on design, and the trends shaping the future of this dynamic form of out-of-home (OOH) advertising. The Evolution of Billboard Advertising Billboards have existed since the early 19th century, evolving from simple roadside signs to sophisticated digital displays. The basic principle remains the same: to capture passersby's attention with compelling visuals and concise messaging. However, how different countries and cultures utilize billboards reveals much about local advertising practices and consumer behavior. North America: Innovation and Regulation In North America, particularly the United States, billboards are a staple of the advertising landscape. The U.S. boasts one of the most mature b