The Billboard Buzz

Have you ever driven down a highway and seen a billboard so massive and stunning that you couldn’t look away? That’s exactly what Super Face billboards are designed to do. These billboards aren’t just ads; they’re larger-than-life branding landmarks that command attention, create brand fame, and leave a lasting impression. If you’re looking for the biggest, boldest, and most visually stunning billboard advertising in Oklahoma City and Tulsa, Super Face billboards are the way to go. Let’s explore what makes them so powerful and why they should be part of your next marketing campaign. What Are Super Face Billboards? Super Face billboards are Oklahoma’s largest advertising format, offering 1,000 square feet of creative space. These billboards provide unlimited potential for imagination and artistry, making them one of the most impactful ways to showcase your brand. They go beyond traditional billboards by maximizing size, visibility, and design creativity. Wheth...

Traditional advertising methods like TV, radio, and newspapers once dominated, but consumer habits have shifted. Businesses that fail to adapt to these changes risk falling behind. But what exactly is happening, and why does it matter? Let’s explore the key consumer and media trends shaping today’s marketing landscape. What is Driving the Shift in Consumer Trends? The Changing Adult Population Millennials and Gen Z now make up 54% of the U.S. adult population . [1] Unlike previous generations, these consumers grew up with digital technology. They rarely, if ever, watched cable TV or listened to traditional AM/FM radio. Instead, they prefer streaming services, social media, and digital content . This generational shift is reshaping how businesses approach marketing . Traditional media can no longer effectively reach younger audiences , making digital marketing more critical than ever. The Tipping Point: Digital Advertising Overtakes Traditional Media ...

If you’ve ever driven down a busy highway, you’ve probably seen digital billboards lighting up the skyline. Unlike traditional billboards, these dynamic displays offer stunning visuals, real-time content updates, and unmatched visibility. But how exactly can digital billboards benefit your business? Let’s break it down and answer the key questions: who, what, when, where, and why. What Are Digital Billboards? Digital billboards, also known as Digital Out-of-Home (DOOH) advertising, LED billboards, or digital screens , are high-resolution electronic displays that rotate multiple ads within a set time loop. Unlike static billboards that remain unchanged for weeks or months, digital billboards allow advertisers to update their messaging instantly . Each digital billboard structure typically hosts one digital screen , with eight advertising spots in a 64-second loop . Each advertiser’s message is displayed for eight seconds per cycle, totaling 1,350 eight-second imp...

Have you ever noticed how often you check your phone? If you're like most people, it's probably dozens—if not hundreds—of times a day. That’s exactly why mobile-first digital advertising is so important. Businesses that don’t optimize their advertising for mobile users are missing out on huge opportunities. But what does mobile-first advertising really mean, and how can you use it to grow your business? Let’s break it down in a simple, conversational way. What is Mobile-First Digital Advertising? Mobile-first digital advertising is exactly what it sounds like—creating ads that are designed for mobile users before anything else. It means making sure your ads look great and function smoothly on smartphones and tablets, rather than being built for desktop first and then adjusted for mobile. This approach is essential because more people now browse the internet on their phones than on desktop computers. Studies show that mobile devices account for over 60% of...

A Guide to Typography and Color Choices That Enhance Readability and Impact Have you ever driven past a billboard and struggled to read it? Chances are, the font or color choice made it hard to decipher. You need the right combination of typography and colors to make your billboard stand out and be effective. So, what are the best fonts and colors for billboard advertising? Let’s break it down and answer all your questions about how typography and color choices can make or break your billboard design. Who Needs to Care About Fonts and Colors for Billboards? Anyone investing in billboard advertising should pay attention to font and color choices. This includes: Business owners promoting products or services. Marketing agencies designing billboard campaigns. Graphic designers creating billboard layouts. Event organizers looking to attract attendees. Political campaigns aiming to spread their message. If you’re creating a billboard, readab...

It’s a fair question. Billboards are a major investment, and as a business owner, you want to know if they’re delivering real results. Unlike digital ads, where you can track every click and conversion, billboards don’t have an instant data dashboard. But that doesn’t mean they’re not working. In fact, billboards are one of the most powerful long-term branding tools available. The Truth About Billboard Advertising First things first—billboards are not a get-rich-quick scheme. If you’re looking for instant leads, you might want to turn to Google Ads (and yes, we can help you with that too). But billboards? They’re a long-term Brand Domination strategy . Think about major brands like Hendrick Heat & Air, Airco, Hahn Appliances, Noble McIntyre Law, Grave McClain, Erin Catron Realty, and Joe Cooper Automotive . They dominate their industries because they dominate Share-of-Voice —the percentage of marketing messages in their industry and community. And guess what? Whe...